Communication Campaign for a Geneva-Based Foundation
— Competition Project Not Selected (But Which I Love), 2024

The objective is to create a series of totemic illustrations consisting of a set of shapes that reflect the foundation's values, its actions, and the messages it wishes to convey. These shapes, sometimes abstract, serve as the basis for a visual construction game, leading to a collection of painted images that embody a playful and creative artistic language. To ensure the relevance of these visual elements, collaborative work sessions with the foundation's staff were organized, thereby fostering a sense of collective ownership over the project.

These visual compositions serve as vehicles for the foundation's core values, emphasizing philanthropy, community, and the desire to create a gentler and more inclusive world. The posters use tangible supports to anchor the concept in the foundation's environment while incorporating elements of nature and humanity, symbolizing a virtuous ecosystem and highlighting the importance of sustainable values.

2024